After looking through the Idents and promotions for Sky One, i feel that they have developed with age, progressing with time and constantly redesigning in order to appeal to the younger audience whilst also keeping the original one.
As they are constantly changing the style of their Idents, it means that they aren't afraid to change. This is something which works well when designing ideas as it means that there really isn't any boundaries which i need to stick to.
After looking through the history of this channels Idents, I'm liking the direction that they are going in.
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