The diversity within each brief allows for some difference from the whole year.
The top 4 briefs which caught my eye are:
ONEDOTZERO- The City is constantly in transition and mutation, disappearing behind changing environments and shifting identities. Create your own ‘adventure in motion’ that explores this.
E4 TV PROMO- Create a TV Promo for E4 publicising their Monday Night Movie strand. and out of ad breaks during the film.
WHAT ELSE DO YOU DO- We want to see original work that tells us what else you do. The judges are looking only for original work created to your own brief that proves that you have a
creative mind par excellence and there is more then one good idea rattling around in there. We want to see that you can push harder or even step outside of the briefs and categories that D&AD and your tutors set and flex your creative muscles in spectacular ways.
CARTOON NETWORK- Encourage kids through an on-air campaign to realise the power of their imagination and do something amazing with it.
E4 TV PROMO- Create a TV Promo for E4 publicising their Monday Night Movie strand. and out of ad breaks during the film.
WHAT ELSE DO YOU DO- We want to see original work that tells us what else you do. The judges are looking only for original work created to your own brief that proves that you have a
creative mind par excellence and there is more then one good idea rattling around in there. We want to see that you can push harder or even step outside of the briefs and categories that D&AD and your tutors set and flex your creative muscles in spectacular ways.
CARTOON NETWORK- Encourage kids through an on-air campaign to realise the power of their imagination and do something amazing with it.
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